Being aware of what others are doing in your competitive environment is not only important for planning an effective ad program but for the long-term health of your business. That's why it's crucial to collect as much information as you can about how other businesses use yellow pages advertising in your market, review its best practices and evaluate which ads and headings work better in specific markets and online. Having all this at your fingertips helps you develop stronger, more compelling ads and design a better advertising strategy at the same time.
To help you gather this information, the Idearc Media AdCenter provides a number of useful research tools to produce a complete picture of your competitive landscape.
 | Product and Market Analysis
Select directories by location and view specific market information such as the consumers that your advertising will reach by city and county, directory coverage areas, nearby directories, publication dates, circulation, demographics and available products. | | | | Industry and Heading Analysis
Before finalizing your next yellow pages advertising program, check out what other experts in your industry are suggesting you think about and what you should emphasize in your ad in order to generate the right types of calls for you next year! Take a look at this valuable information and get ready to have the best conversation you've ever had with your Idearc Media Representative to create the best possible advertising program for your business! | | | | Directories Online
Take a moment to review what your counterparts are saying in their ads in Idearc's print directories in your area and across the nation. Is your ad mentioning these things? If not, should it? Remember, if you are not saying it in your ad, most yellow pages users will assume you don't offer it and they will choose another ad that does! |
Spend a little time to learn about these business tools as they can really make a difference in how you approach your yellow pages advertising.
Following are some basic tactical approaches that we've identified through our research and experience that you may want to consider based on your overall strategy and objectives:
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Increase calls by an average 45% by doubling the size of your ad.*
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Increase calls by an average 65% by running two separate ads under the same heading.*
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Increase viewer attention on average 23% by adding color to your ad.*
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Increase response by up to 78% by using a combination of print and online ads.*
For more information contact an Idearc Media Representative.
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