The most widely used, cost-effective way to capture ready to buy customers. With the publication of the first yellow pages directory in 1886, the original “search engine” was created for people actively looking to
buy a product or service. Now there's a yellow pages directory for every city, as well as online yellow pages to reach customers locally and nationally. The result? Customers
can quickly find what they're looking for when they're ready to buy. Your business should be there.
Today, over $15 billion is spent every year on Yellow Pages advertising,* more than any other advertising medium-now with 137 million directories in
circulation featuring more than 3.5 million businesses spread across 4,000 headings. No wonder 99% percent of US adults know about the yellow pages and turn to it an
astonishing 16 billion times a year.* And unlike other media, it stays in the home or office year-round.
