I've been meaning to write more about the iPhone app I've been working on whilst here at PublicZone.
Well, it went live a few weeks ago (http://tinyurl.com/mymp-app), and we're officially launching it in Parliament in just over a week, so I thought now would be a good time to talk through some of the thinking behind it. It's an app called MyMP, a way for constituents to contact and keep up-to-date with their MP whilst on-the-move.
Before we got to the visual design stage, we spent a lot of time profiling the different potential users of the app; what they would want to do, where they would be, and how they would make their way to and through the app.
It became obvious fairly early on, as it should with most mobile apps, that MyMP should not just be a representation of the MPs regular website in mini form. There were certain key things that we found lots of our profiles needing to do in common, which were all tied to being in a specific location or at a 'point of annoyance' i.e at the point where usually you'd humph "I'm going to write a letter". So version one of the app is mainly designed around that.
You'll also notice the 'Discussions / Derek wants your view' section (Derek Wyatt MP has been working with us for this pilot version of the app) - this was partly a requirement of Derek's and also an ambition of ours to open up the weekly business of the House, by allowing MPs to post short summaries and comments of topical issues, and allow constituents to vote and add their own comments. Users can also chose to 'watch' certain discussions and put them at the top of their lists of discussions.
The main complaint we're getting in the app store reviews we have, is that the app only currently works for one MP. But we've built in a clever little mechanism that works with the TheyWorkForYou postcode finder, to find someone's actual constituency MP, and serve up their email so that anyone in the UK can still use this app to contact their MP in the first instance.
We all felt this was really important, because although we hope that all MPs will be able to use the app in future, we knew that for the time being there would be a lot of people who didn't live in the Sittingbourne and Sheppey constituency. We wanted them to at least get some use from the app.
The one minor mistake I feel we made in the planning stage was to underestimate the power of local mapping. MyMP was never going to be a political campaigning tool, it was always set up to be a "what are you doing / what are you going to do about X" tool, so local mapping makes perfect sense. For me, our 'In My Area' section is the greatest sucess of the app, and I hope we can develop it more in version 2.
By the way, these are preview screen shots and there are some discrepancies between them and the finished version. I hope I found the visual balance I talked about in a previous post. The idea with the red bits, obviously, is that they'd change depending on the political background of the MP using the app.
You should download it yourself! The app store link is http://tinyurl.com/mymp-app
I'm really pleased to have worked on this project, it may actually be the first mobile application released by a sitting politician, which would be cool. The only challenge for us now is to make it sustainable and expandable - in the light of the expenses row and the subsequent (stupid!) withdrawal of members' communications allowances, it will be hard and inefficient to roll this out one MP at a time. I really hope we can find a solution that will allow the app to reach its full potential in future.
Find out more about the MyMP app for Derek Wyatt from the iTunes store