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Don Reisinger

Is Apple the only company that can do no wrong?

August 19, 2008 10:51 AM PDT

Japan is investigating the possibility of overheating iPod Nanos, according to a report. The country's Ministry of Economy, Trade, and Industry is looking into three reports of overheating iPod Nanos starting fires and confirmed that Apple had two other cases of something similar occurring.

The iPod Nano overheating allegedly happened during 2005 and 2006 and so far, there haven't been any reports that the same issues persist.

It should also be noted that back in 2006, Apple was included in a long list of companies that had computer battery issues that were also sparking fires.

But Apple's problems have stretched far beyond battery problems. The company is facing trouble over its utterly crappy MobileMe, has dealt with concerns over faulty "first-generation" devices, and has consistently delivered less than what we're looking for in iPhones. All the while, Apple still thinks it's necessary to remove applications from its App Store with nary a mention as to why.

Amid all those problems (and many more that I didn't recount), Apple's satisfaction rating is the highest in the business, sales are stronger than ever, and there are no signs of either slowing down at any time.

So what's the deal? Why is Apple given a slap on the wrist, while other tech companies would pay dearly for similar offenses? If you ask me, it has nothing to do with the products and everything to do with Apple's marketing machine.

...   Read full post

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